The innocent Big Knit campaign has returned and Age UK Northamptonshire is calling
on the knitters and crocheters of Northamptonshire to get their knitting needles out to
help raise urgent funds for older people most in need.

This is the 18 th year that innocent has been running the Big Knit in partnership with the
national charity Age UK and woolly warriors are needed again this year to craft some
little hats to sit on innocent smoothie bottles. For each be-hatted smoothie sold, Age
UK Northamptonshire receives 25p, which will help the Charity make a big difference to
the lives of older people.
With many of us spending lots of time at home at the moment it’s a great opportunity
for stitching superstars to get crafting, or for knitting newbies to grab some needles and
give it a whirl. The pandemic has had a huge impact on older people over the past year
so Age UK Northamptonshire is in need of these little hats more than ever to help raise
funds for its vital services.

Christopher Duff, Chief Executive of Age UK Northamptonshire said: “We need the
people of Northamptonshire to join us and help knit as many miniature hats as possible
to help us hit our 10,000 target. It’s been a challenging time for everyone, but this is a
really fun campaign to get involved in and it’s a great activity to do whilst we’re all
spending more time at home.
“The money raised from these little hats will make a big difference to the lives of older
people in our area, many of whom have been badly affected by the pandemic. Every
hat knitted will help to fund our hugely important services, including our Service Advice
Team, Day Care and many more.”
Katie Simpson, Head of Brand at innocent drinks, said: “We’re delighted to be working
with Age UK on the Big Knit once again. After a hard year, we want to make this
campaign as big as possible so we can help more older people than ever. We’re
incredibly grateful to all the heroic volunteers helping us get there”
For more information on The Big Knit contact Age UK Northamptonshire on 01604

611200 or visit
involved/fundraising/big-knit-2021/. Please send completed hats to Jo Bird, Age UK

Northamptonshire at The William and Patricia Venton Centre, York Road,
Northampton, NN1 5QJ

There are six exciting new hat designs for this year, including a rainbow, rabbit,
cupcake, pom pom, fox and bird. These knitting and crochet patterns are available to
download, to find out more visit: or