Residents urged to rediscover Northampton – responsibly

Covid-19 has presented challenges for us all, but particularly town centres. Following a challenging few months for Northampton, the town’s independent businesses have come together to urge residents to rediscover and support the town centre – whilst remaining vigilant to social distancing and protecting others.

We’ve released a video showcasing a snapshot of both the town’s most popular attractions and hidden gems waiting to be discovered. From fresh local produce in the Market Square, to family businesses on Abington Street and cosy cafes throughout the Heritage Gateway, visitors are encouraged to move around the different areas of the town and rediscover Northampton’s best kept secrets.

The video includes major attractions such as 78 Derngate, which has reopened to the public for pre-booked tours, through to restaurants such as Saffron, who have gone above and beyond to help the local community throughout the pandemic, and shops such as Watts the Furnishers, a family business that has been in Northampton for 124 years.

The video has been produced by Northampton Borough Council’s “Love Northampton” campaign, in conjunction with Northampton BID and is funded by the ERDF Reopening High Streets Safely fund.

Leader of the council, Councillor Jonathan Nunn, said: “The last few months have been extremely challenging for all of us. However, it is vital we responsibly support our high street and ensure our town centre survives this difficult time.

“If you haven’t been to Northampton for a while, I would urge you to do as the video suggests and come and Rediscover our town. We have a great mix of both historic attractions, specialist independent retailers and great services. We look forward to welcoming people back.”