The national awards, which were held this year at The Belfry Hotel & Resort, are hosted by the Direct Selling Association (DSA), the industry body for direct-to-consumer retail. The awards recognise the best individuals, teams and companies in the industry, which includes many well-known and much-loved household names; brands such as Avon, Neal’s Yard Remedies Organic, Usborne Books at Home and The Body Shop at Home.
Direct selling is a £2.67 billion industry in the UK and the latest market data shows that the sector is enjoying a renaissance, with turnover increasing by 27% last year. Over 563,000 people work in the sector.
Stuart Murray Media, which was established in 2018 has a particular specialism in the direct selling sector, where it has worked with brands including Amway and Mary Kay Cosmetics. Highlighting a recent social media marketing campaign for client Amway, the company’s nomination outlined success in delivering increases in Facebook engagement of 23% in the first year, and a 330% increase in Instagram followers, with a 57% increase in engagement.
Susannah Schofield OBE, Director General of the Direct Selling Association, who led the judging, comments: “Stuart’s expertise in social media communication, combined with his thorough knowledge of the direct selling sector makes Stuart Murray Media a well-deserving winner of this award, and I am delighted to congratulate Stuart on his win.”
The award judges included Elias Jahshan, Editor of leading UK retail news site Retail Gazette, ex-Member of Parliament Lembit Öpik, business mentor Alison Chapman, and Paul Dobson, a member of the European Direct Selling Association (Seldia) Ethics Committee.
Speaking after receiving the award, Stuart Murray, Owner of Stuart Murray Media, commented: “I am absolutely delighted to receive this award. I’m passionate about the direct selling industry and am proud to support direct selling organisations and individual direct sellers evolve their businesses to harness the potential social media offers.”